How To Become An Expert In Your Field

“How do I become an expert in my field?” I get this question a lot from coaches, consultants and experts who want to create and launch a profitable online course, coaching program or online product. There are two simple things you can easily do to become an expert in your field: be a source of information and share abundantly.

1. How to Become an Expert in Your Field: Read

Self-development expert Brian Tracy tells us that, “If you read only one book per month, that will put you into the top 1 percent of income earners in our society.” Now, imagine if you read one book a week what will happen.

If you read one hour a day in your chosen field that translates into 1 book a week. One book per week translates into roughly 50 books a year. Do that for 5 years and you have read 250 books in your field. You will quickly become an expert in your field.

I have read at least one book a week for close to 20 years in the fields that interest me: marketing, sales, human performance, the brain and how we learn. (Confession: I have a strange obsession with detoxing and nutrition.) Thousand+ books are everywhere in my office and home.

There is so much great information out there and the people who do the work of sifting through it will be seen as the experts. Be the expert who brings information together, makes it simple to grasp and you will be in the top 1% of experts in your field. Dedicate 30 minutes a day to reading and you will have more information to offer than 99% of the experts out there. Imagine the depth you can bring to coaching the people who experience the online courses and programs you create and launch.

What’s the biggest question your ideal clients are searching to answer? Get online and search for books that relate to answering that question. Be the source of information for your audience.

2. How to Become an Expert in Your Field: Share

There has never been a better time to share your expertise. Online discussion forums, DIY marketing tools and paid social media ads make it incredibly easy to find and serve your ideal clients. Here’s the thing: you have to show up and give before you show up and ask.

Build trust in your expertise by sharing what you know. As you create and launch an online course, get focused on contributing content in that channel. The key is to focus on answering the questions your ideal clients are asking. Dedicate 15 minutes a day to commenting in online discussion groups, creating tools that solve problems and sharing what you know.

In 60 minutes a day, you can quickly become recognized as a rock star in your field.

How to become an expert in our field? Take Action:

  1. Make a list of the types of questions your clients are looking to answer. Think about the questions that make them search for support (like tools, online courses or coaching).
  2. Search for books related to these topics. Buy one and read it. Repeat.
  3. Find and join online discussion groups related to your area of expertise. Tip: Type in your area of expertise plus “online discussion forum” into search engines and see the top online discussion forums in your field. Contribute as an expert in your field.

Best Resources For Teaching Your Child A Second Language

As you all know, my wife and I recently welcomed our son into the world (first child!) and I’m already talking with other polyglot parents to gain more insight into strategies for raising young kids to be bilingual.

Today Shannon Kennedy who blogs over at Eurolinguiste is sharing some of what she’s been doing and resources she’s using with her little guy (aka Little Linguist). Over to you, Shannon. 🙂

I had just turned down the lights in the room and placed my then 6-month-old in his crib. He was restless, fighting bedtime with an energy only a little one can muster. He sat up in his crib and laughed as I continued to prepare the room for the night before returning to the side of his crib. Seeing that he intended to stretch his waking hours to the limit, I decided to indulge him.

He stared at me, and then, in that uncoordinated, adorable way only babies can manage he clapped his hands together. Beaming, I grabbed my camera and requested the performance a few more times to capture the moment. It was the first time he responded to that particular request and I was as proud as any mamma could be.

This past year, much like Donovan, I welcomed my son into the world and we too decided to raise our sweet boy to speak more than one language.

We’re less than a year in and the journey it is a continual a whirlwind of excitement, exhaustion, overwhelm, euphoria and self-doubt. Especially since one of those languages is not the native language of either my husband or me. But every moment is well worth it.

In this post, I want to share some of the tools and methods we’re using to support Little Linguist’s language development.

It’s not one-size fits all approach – every family and situation is a little different – but I wanted to open up a discussion about what works for us in the hopes that it may help you if you’re interested in heading down a similar path.

Our Story
Before Little Linguist joined us, my husband and I spoke both French and English at home. But since the addition to our little family, the number of languages we speak has also expanded. We knew early on that Little Linguist would learn to speak both French and English. He would need them to be able to communicate with family. But we wanted to give him every advantage possible, so we agreed that I would speak to him in Mandarin Chinese as well. It was a tough decision. We’ve heard every argument against it you can imagine. Ultimately, the decision is ours to make (and once he’s old enough, Little Linguist’s), so we do the best we can for him to help him in every way. Including giving him the advantage of being multilingual and multicultural.

Our approach to teaching our child foreign languages
We currently are using the One Person, One Language (OPOL) approach, but we may blend it with other methods as needed in the future. I speak with Little Linguist in Chinese while my husband and his family speak to him in French. We aren’t focusing on English at the moment, because we know he’ll learn it later on at school. But he still gets exposure to the language whenever we venture outside the home and when he spends time with my family. It’s a little overwhelming being his sole source for Chinese, particularly because it’s not my native language.

I’ve used the opportunity, however, to not only focus on my Chinese learning but to become more specialized in my knowledge. No easy feat considering the fact that it’s hard to learn child-related vocabulary without the help of a tutor!

Dynamic Arm Templates With Inline Logic Operators

A while back I wrote an article talking about the new “Condition” option in Azure Resource Manger (ARM) templates. This was the first step into conditional logic in ARM templates and worked great where you needed to apply a condition at the resource level. Where it fell down was where you needed a condition inside a resource, this resulted in you having to duplicate objects with different settings and work around issues like duplicate naming. In our example we looked at whether or not a network card should have a public IP. The condition worked great for determining whether or not to create the Public IP (PIP) object, but when it came to deciding whether or not to assign the PIP to the network card we ended up having to create two network card objects, one with one without, and use the condition to select which one to use, a bit painful!

I’m happy to say a new update to the ARM template specification adds more options for conditional logic in your ARM templates. In particular, alongside conditions we now have IF statements which you can use inline in your code to conditionally make choices at run time, which can be really powerful. The syntax of this is pretty straightforward:

[if(condition, true value, false value)]

These if statements can be applied to parameters, variables and most importantly resource properties. This new set of language features is a great addition to the toolbox for building more dynamic and re-usable templates. It’s not perfect, if your using IFs with complex JSON objects you end up having to store this as variables and end up growing that out very quickly, especially if you want to use an IF statement to decide between two different complex objects. Additionally, if you want to do something like if, if then, else, you end up having to next multiple IFs which can get pretty complicated to read. All of these compromises however, are still better than having to duplicate whole objects like we did before and we now have a pretty powerful set of tools to be able to control what we deploy dynamically at run time, and most importantly help us make scripts that are generic enough to share around.

It should be noted that If statements don’t do away with the need for Conditions, but more likely you will use these two in combination like we have here. Where you need to determine whether an entire resource is deployed or not, use conditions, where you need to alter inline elements use an if statement.